AI tools are getting sharper, but your creativity is still the real advantage.
A few months ago, AI video was clunky at best. This week we tested Veo 3 and Nano Banana, and the results were shockingly good. A newspaper from the 1960s? Done. A flyover shot for a video project? Nailed on the first try.
But here’s the catch. AI is not creative. It only reassembles what already exists. That means the edge is still yours.
Where AI Shines
Brainstorming: Rough prompt in, refined prompt out.
Speed: Iterate through dozens of versions in minutes.
Support: Great for filler images, mockups, and ideas that don’t need to be perfect.
The Human Edge
What AI cannot do is understand your audience, your story, and your town. It doesn’t know what headline will stop a local shopper from scrolling. It doesn’t know which story your customers will repeat over coffee.
That is your edge. AI can assist, but you’re still the one who makes the creative call. When you combine AI’s efficiency with your lived experience, that is where the real growth happens.
Prompts of the Week
Here are a few to try:
1. Improve your rough draft
“You are a senior copywriter. Rewrite my draft into an email that is clear, conversational, and persuasive without sounding robotic. Draft: [paste your draft].”
2. Fix a failing image prompt
“You are an expert prompt engineer for AI image tools. Rewrite my prompt so it generates the best result. My original prompt: [paste your prompt].”
3. Brainstorm subject lines
“You are a marketing strategist. Write 10 subject lines for this email that are short, clear, and likely to get opened. Topic: [insert topic].”
4. Capture my town’s voice
“You are a storyteller for small-town businesses. Write a social media caption that sounds friendly and authentic to my community. Topic: [insert topic].”
Wrap Up
AI can save you hours. But the spark that connects with people? That is still you.
👉 Watch the full episode on YouTube