Hey friends,
AI has made one thing very clear:
Everyone can write more now.
The problem is… most of it isn’t better. It’s just longer.
You’ve seen it: posts that feel “fine” but somehow say nothing. Captions that read like a brochure. Emails that take two minutes to get to the point.
It all results in:
Depth of content without depth of thought.
AI is great at expanding. It will happily add extra context, extra transitions, and a recap at the end.
So this week’s skill is simple:
Take an overwritten AI draft and bring it back to a human length and tone.
Here’s the rule I use
Shorter forces clarity.
Most small businesses don’t have a content problem. They have a clarity problem.
When you tighten something up, you’re not just editing words. You’re deciding what matters.
The 3 things to cut first
If a draft feels “AI-ish,” cut these first:
1) The warm-up sentence
“In today’s world…” / “It’s important to remember…”
Delete it. Start where the value starts.
2) Repeated points
AI loves to say the same thing three ways.
Pick the best line. Cut the rest.
3) The wrap-up ending
“In conclusion…” / “Ultimately…”
Most of the time, it’s unnecessary. End on the action.
Prompt of the Week: The Human Trimmer
Copy/paste:
PROMPT:
“Make this sound like a real person wrote it.
Do this in order:
Tell me the single sentence that is the main point.
Rewrite it at 60% of the length, keeping only what supports that point.
Remove: generic intros, filler transitions, repeated ideas, and recap endings.
Keep: specifics, plain language, and one clear next step.
Give me 3 options:
A short version (1–2 sentences)
A normal version (4–6 sentences)
A slightly longer version (8–10 sentences)
Here’s the draft:
[PASTE YOUR DRAFT]”
Quick follow-up:
“Now cut it 15% more and make the first line punchier.”
Co-Pilot Rule #3
AI will always give you “more.” Your job is to get to “clear.”