Does Your Website Work for Them—Or Just for You?

We all build websites with the best intentions.

Author

Ryan Tungseth
April 28, 2025

We all build websites with the best intentions.
But here’s the problem: you know too much.

You know what your offer means.
You know where to click, what the jargon means, and how to “navigate.”

Your visitors? They’re guessing.
They’re skimming. They’re thinking, “Wait, what is this?”

This week, we’re showing you how to use AI to understand your website like a visitor does—so you can spot confusion before it costs you conversions.

Ask AI: “What’s Confusing on My Site?”

Drop your homepage (or any key page) into ChatGPT and say:

“Pretend you're a confused first-time visitor. What's unclear, overwhelming, or hard to find?”

Then take it a step further:

“Now act like a competitor trying to outshine me. What would you do better on this page?”

These kinds of prompts turn ChatGPT into a UX detective—one that sees your site like a human does, not like a dev or designer.

Want deeper insights? Pair that with a few exports from Hotjar or GA4 (like click maps or visitor flows), and ask AI to interpret the behavior:

“What patterns do you notice here?”

It’s like giving your site a checkup—no white coat required.

Time for a Homepage Rewrite?

If it’s been a year (or three), your homepage probably needs a tune-up.
Let AI help you rewrite for clarity, tone, and actual conversions.

Some prompts to try:

“Rewrite this page to be skimmable, clear, and benefit-first.”
“Give me 3 versions of this CTA: one bold, one funny, one reassuring.”
“Break this into 3 punchy sections with headers and summaries.”

We put together a full prompt pack to help you clean up your copy and boost clicks.

🔥 Prompt of the Week

“What would a confused visitor think at this step?”

Use this to test your headlines, CTAs, forms, emails—anything a user touches.

Need a second brain for your website?

Let Growth Forge Studio help you simplify, clarify, and convert.

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