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Generative Engines Are the New Search
SEO changed the internet once. It’s happening again.
But this time, you’re not just optimizing for Google. You’re optimizing for generative engines—AI tools like ChatGPT, Claude, and Perplexity that summarize, cite, and recommend.
That shift is Generative Engine Optimization (GEO). If your business shows up in those AI-generated answers, you win visibility before anyone even clicks a search result.
Here are five ways to GEO your site starting today:
1. Publish where AI already looks
Claude has Artifacts (their built-in publishing feature). Perplexity has Threads. Both get pulled into AI answers more often than traditional blogs.
Quick win: Take one of your existing blog posts and republish it as a Claude Artifact and a Perplexity Thread. Link both back to your website.
2. Structure your content for summarization
AI doesn’t like fluff—it prefers clarity.
Use H2/H3 headings that read like questions.
Add bullet points and numbered steps.
Put a short summary or TL;DR at the top.
Quick win: Rewrite your About page or a top blog post with a clear summary and scannable sections.
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3. Answer the exact questions people ask
Generative engines echo FAQs. If your content answers them directly, you’re more likely to be cited.
Quick win: Add a short FAQ section to your homepage or services page. Start with 5–7 customer questions like “How much does [service] cost?” or “What’s the turnaround time?”
AI leans toward credible sources.
Add real author bios with credentials.
Link out to reputable references.
Share original frameworks (like our 90-Day Marketing Machine).
Quick win: Add an “Expert Insights” box at the end of each post with your name, title, and years of experience.
5. Make sure AI can crawl and cite your content
If AI can’t read it, it can’t recommend it.
Avoid hiding content in PDFs only.
Make sure your blog is indexable.
Share your posts on LinkedIn or X so they earn links.
Quick win: Run a crawl check in Google Search Console (or tools like Ahrefs/Screaming Frog) to confirm your posts are discoverable.
Key takeaway
SEO is about ranking on Google. GEO is about becoming the source AI answers pull from.
Start small: republish one blog as a Claude Artifact, a Perplexity Thread, and a structured post on your site. That one move alone triples your visibility in both search and AI results.
Prompt of the Week
Use this to make your next blog GEO-friendly:
“Rewrite this blog post to be optimized for generative engines. Add a 4-sentence TL;DR at the top, use H2/H3 headings that read like customer questions, convert long paragraphs into bullets, add a 7-question FAQ with short answers, and end with an Expert Insights box listing my name, title, years of experience, and a one-sentence original framework.”
Paste in your blog, and you’ve got a GEO-ready draft in seconds.
On the blog this week
How to Republish a Blog as a Claude Artifact and Perplexity Thread → a step-by-step guide.
GEO vs. SEO: How AI Chooses Sources → why authority signals matter more than clever headlines.
Let’s Keep the Conversation Going
AI is here to stay, and it’s evolving every day. Want more tips, insights, and prompts?
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