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How to outsmart your competitors (with AI surveillance)
Use AI to scan their posts. Decode their angle. Craft the counterattack.
Ryan Tungseth
April 10, 2025
Spy vs. Spy — Competitive Research Gets a Glow-Up
“Keep your friends close—and your competitors under AI surveillance.”
– Some sneaky marketer, probably
This week, we’re playing AI detective.
Because sometimes the best marketing move isn’t reinventing the wheel…
It’s watching how your competitor rolls and then building a better one.
Let’s go full Mission: Marketing.
🔍 Step 1: Watch their feed, not their site
Most people analyze their competitor’s website.
But the gold is often in their social posts—especially on X (Twitter).
They’re showing you their angles, voice, and who they’re targeting in real time.
🧠 Prompt: “What’s their angle?”
“Analyze this X feed: [insert @handle]. What is their audience likely interested in? What tone and traits are they targeting?”
Grok crushes this. Claude can too (if you paste 5–10 posts).
ChatGPT works with copy/paste.
🛡️ Step 2: Flip the message
Once you know who they’re trying to reach—build a better offer.
Maybe it’s clearer.
Maybe it’s punchier.
Maybe it actually delivers.
🧠 Prompt: “Build the counter-message”
“Write 3 ad hook ideas that target the same audience but emphasize a different value or tone.”
Example:
Competitor: “All-in-one AI tools”
You: “All-in on one tool that actually works”
💥 Boom. Differentiation.
🕳️ Bonus Trick: Find the hole they’re not filling
Every competitor has blind spots.
Ask AI to find the gaps.
Prompt:
“Based on this content, what’s missing from their message? What unmet needs or overlooked angles could I use to stand out?”
This works with social posts, emails, websites—anything public.
🧪 AI in the Wild: When the recon goes sideways
Tried an AI recon tool recently. It confidently told me a local plumbing company was “positioned to dominate the crypto niche.”
📉🤖💅
So yeah… maybe don’t trust the first AI take. But do use it to spark better ideas.
🎉 Just for fun: What’s your AI spy codename?
If your AI assistant was a secret agent…
Would it be:
Prompt Bourne
The Copy Whisperer
Sir Clicks-a-Lot
GPT-007
Agent Autocomplete?
Hit reply and tell me your AI’s spy name.
(Or just say “Prompt” and I’ll send you the full Competitive Recon Prompt Pack.)
AI as Your Audience Analyst – Turn your own content into targeting data
Better Ad Targeting with AI – Build hooks that hit your audience, not theirs
From Flop to Fix – Use AI to fix what’s falling flat
Next week?
We’re going beyond the funnel—and talking about AI for retention, referrals, and turning customers into megaphones.
Until then,
Stay sneaky. Stay smart.
—Ryan
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