Businesses don’t connect because they talk about how great they are.
They connect because they tell stories people can feel.
The best business storytelling isn’t about the business itself—it’s about the people, places, and experiences that give it meaning. The business is part of the story, not the hero of it.
The Restaurant Story
We’re starting a new project with a local restaurant that recently changed ownership.
The new owners have upgraded the food and refreshed the experience—but the story we’ll tell won’t be about how good the food is now. That kind of story always falls flat.
Instead, we’ll focus on the restaurant’s history.
We’ll share how the cobblestones in the entryway came from Lincoln Avenue—the same street that’s been the heart of our community for generations.
We’ll show the architecture, the atmosphere, and the people who make the place special.
We’ll feature the new dishes and the team behind them, weaving them into a larger story about a place that’s been part of the community for decades.
It won’t be a story about the business.
It’ll be a story about a place people love, and the people who are bringing it back to life.
You’ll start seeing that content soon.
The Hospital Story
Not every business has an obvious “Main Street” angle. Some, like hospitals, serve everyone—and patients often don’t get to choose. But they still deserve to connect.
We recently helped a local hospital tell a patient’s story about robotic knee replacement surgery.
The story wasn’t about the technology—it was about her.
She shared how the pain had limited her life, how nervous she felt before surgery, and how much her recovery changed everything.
Now she’s excited to get her second knee done.
That’s connection.
That’s storytelling.
It shows the heart behind the hospital’s mission, not just the medicine.
Finding Your Story
For most business owners, finding which story to tell is the hardest part.
Here are a few ways to use AI to uncover it:
Start with success stories. List three customers you’ve helped recently. Ask AI:
“What themes connect these stories? What do they say about how we help people?”Focus on your product or service features. Give AI a list and ask:
“What story could tie these features to real customer outcomes?”Look for turning points. When did something change in your business—new ownership, a new offering, a moment of challenge or growth? Ask AI to help outline that journey.
Ask for patterns. Drop in your last few testimonials or reviews and prompt AI:
“What story do these tell about what our customers value most?”
These are small starting points, but they often uncover the heart of your brand’s story.
Coming Up Next
In our next vlogcast, we’re breaking down The Three Forms of Content—Proof, Value, and Story—and how each one drives connection and trust in a different way.
You can catch all our episodes here: AI-Fueled Growth on YouTube.
Closing Thought
When you tell your business story, make the customer the hero.
You’re just the guide helping them get where they want to go.