People don’t search like they used to

AI is changing how we ask questions. But Google still owns one critical moment...

Author

Ryan Tungseth
May 12, 2025

People Don’t Search Like They Used To

Search used to mean one thing: Google.

Today? More people are using ChatGPT, Perplexity, and even TikTok to get answers. AI search is on the rise — and it’s reshaping how people discover information online.

But here’s the twist:

When people want to take action — like choosing a local business — they still use Google.

AI handles the questions. Google still dominates the decisions.

That means you can’t afford to neglect your Google presence. Especially your Google Business Profile (GBP). It might be the first and only thing a customer sees before deciding whether to call, click, or move on.

Your Google Business Profile = Your Digital First Impression

Most GBPs are just… there. Half-filled. Boring. Forgettable.

Here’s what AI can help you do — in minutes:

  • Fix your business description. Rewrite it in a voice that actually sounds like you.

  • Respond to reviews. Not with copy-paste “thank yous,” but helpful replies that build trust.

  • Keep it fresh. AI-generated Google posts, captions, and updates show Google you’re active — and customers that you care.

🧠 Try this prompt:

“Write a 750-character business description for a [type of business] in [city], using a [tone] voice. Highlight what makes us unique.”

💬 Want 3 more ways to upgrade your listing?
➡️ Read the full breakdown »

Your Blog Posts Might Be Working Against You

Old blog posts don’t just age — they rot.

Outdated info. Broken links. Confusing structure. All of it can hurt your rankings. But instead of scrapping them, use AI to revive them:

  • Reframe the intent to match 2025 searches

  • Add summaries, FAQs, and new internal links

  • Rewrite sections to sound less robotic and more relevant

Prompt to try:

“Make this blog post 10% more human and 50% more useful.”

Your blog is a living asset — not a set-it-and-forget-it brochure.
➡️ Here’s how to refresh it right »

💥 Prompt of the Week

“Rewrite this post for [keyword] + [persona].”

Examples:

  • “kitchen remodel” + “first-time homeowners”

  • “private golf lessons” + “busy professionals over 40”

It’s a fast way to reposition content for a more specific, high-intent audience — without rewriting from scratch.

Try it in ChatGPT, Claude, or Grok.

🚀 Final Thought: Be Where Decisions Happen

AI search is exploding. But Google’s not dead — it’s just different now.

If you want to be findable at the moment someone decides, you need to:

  • Show up in local search

  • Sound like a real business

  • Deliver value before people even click

And AI makes that easier than ever — if you know how to use it.

🎯 Better rankings start with better content.
Book a strategy session to start building content that works harder for your business.

Reply

or to participate.