Spy vs. Spy (SEO Edition)

You vs. your biggest SEO competitor.

Author

Ryan Tungseth
April 24, 2025

Spy vs. Spy (SEO Edition)

Let’s play a little game.

You vs. your biggest SEO competitor.

They’ve got a blog post ranking on Google. It’s clean. Sharp. On page one.
You’re stuck on page “please stop scrolling.”

Time to put on your invisible trench coat and do some recon.
Because guess what? With ChatGPT, you can reverse engineer their whole strategy — in seconds.

🕵️‍♂️ How to Turn ChatGPT Into Your SEO Spy Tool

Go find your competitor’s best blog post — the one outranking you.
Drop it into ChatGPT with this prompt:

“Analyze this blog post. What keywords are they targeting? What search intent is it serving? What would you do differently to outrank it?”

That’s it.

AI will break it down like a seasoned content strategist:

  • What terms they’re clearly optimizing for

  • How well they match search intent

  • Where their argument is thin

  • What tone, length, and format they’re using

Then?
It’ll help you write a better one.

Longer, tighter, better headline. Better structure. Better meta.
You’re not copying. You’re outflanking.

🛠️ Resource Drop: SEO Prompt Pack (Real-Time Mode)

You’re about to love this.

Ask ChatGPT in real-time to generate:

10 blog title ideas for any topic

A full keyword cluster based on a seed term

Meta title + meta description

A content outline based on Google’s top results

Suggestions for internal link anchors

Just tell it your topic and paste this in:

“Act as an SEO strategist. Give me a blog title, meta description, keyword list, and content outline for a post about [topic]. Prioritize high-value long-tail keywords. Assume I’m competing with well-established sites.”

Yes, you can even drop in your existing content and say:

“What’s missing from this blog if I want it to rank better?”

Boom. Strategic content upgrade. No paid tools needed.

🐾 AI in the Wild: When Google Says You're Fine… But You’re Not

A client once told us,

“Google Search Console says everything’s fine.”
Which is adorable. Because ChatGPT politely disagreed.

We ran their homepage through a quick prompt:

“Evaluate this homepage for clarity, SEO, and call-to-action strength.”

It came back with heat:

  • Headline too vague

  • No keyword focus above the fold

  • Weak internal linking

  • CTA buried halfway down the page

They made the changes.
Two weeks later, their bounce rate dropped 14% and the phone started ringing more.
Funny how “fine” doesn’t always mean optimized.

🧠 Thursday Question:

What’s the weirdest SEO phrase that’s ever worked for you?

Ours was “marketing GPS for small businesses.”
It wasn’t a real keyword… until we made it one.

Reply and tell us yours. The weirder, the better.

TL;DR Before You Head to the Weekend

  • Your competitors’ SEO playbook is public — ask AI to break it down.

  • You don’t need Ahrefs or SEMrush to get smarter about strategy.

  • And your homepage might be lying to you (politely).

If your content isn’t getting seen, let us help you fix it. We’ll find the gaps, tighten the message, and put you back in the race.

Back Monday with another firestarter.

—
Ryan @ Growth Forge Studio
Helping you outsmart the algorithm with a side of fun.

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