Hey —
A lot of businesses have a website for one simple reason:
👉 “We needed one.”
It sits there.
It looks fine.
It has your services, your hours, your contact info.
And that’s where it stops.
Why SEO Still Matters (In Plain English)
When someone searches:
“coffee near me”
“home insurance quote”
“best lunch in [your town]”
Google has to decide:
👉 Which business shows up first?
That’s SEO.
Not tricks.
Not hacks.
Just:
👉 Helping Google understand what you do
👉 Using the same language your customers use
The Problem Most Businesses Run Into
You try to “do SEO” by:
Writing a few pages
Adding some keywords
Maybe posting a blog once or twice
But you’re guessing.
You don’t actually know:
What people care about most
What wording connects
What would make someone click
So You Stop Updating It
And your website becomes:
👉 A digital brochure
👉 Instead of a customer generator
Here’s the Fix
👉 Use ads to guide your SEO
Not replace it.
Sharpen it.
Because ads give you something SEO doesn’t:
👉 Immediate feedback
The Shift Most People Miss
Most businesses treat ads like this:
Spend money → hope for customers
Instead, use them like this:
👉 Spend a little → learn what works → use it everywhere
You’re not just buying clicks.
You’re buying clarity.
4 Simple “Tricks” That Actually Work
1. Test Headlines Like You Mean It
Don’t run one ad.
Run a few versions of the same offer with different headlines.
The one that gets clicks?
👉 That’s how your customers actually think.
And that becomes:
Your website headline
Your blog topic
Your Google description
Real example (Insurance):
“Save on Home Insurance” ❌
“Why Did My Home Insurance Go Up?” ✅
That second one is SEO gold.
Try this:
“Here are 3 ad headlines I tested and their results:
[paste data]
Which one is resonating most and why?
Turn the best one into:
A blog title
A homepage headline
3 related content ideas”
2. High Impressions, Low Clicks = Opportunity
Most people think this means failure.
It doesn’t.
It means:
👉 People are seeing it
👉 But something isn’t connecting
That’s where the insight is.
Usually it’s:
Too generic
Too vague
Not matching what people actually care about
Fix that—and you improve both ads and SEO.
Try this:
“This ad is getting a lot of impressions but very few clicks:
[paste ad]
Why would someone scroll past this?
Give me 5 better headline options based on real customer concerns.”
3. Fix the Landing Page Mismatch
This one quietly costs people money every day.
Your ad makes a promise.
Your website doesn’t deliver on it.
Customers don’t analyze it…
They just leave.
Simple example:
Ad: “Get a Quote in 24 Hours”
Website: “Family-owned since 1987”
That’s a mismatch.
Try this:
“Here is my ad:
[paste ad]
Here is my landing page:
[paste or describe]
What is a customer expecting after clicking?
Where does the page fall short?
Rewrite the top section so it better matches the ad.”
4. Cheap Data Beats Expensive Guessing
You don’t need a big budget.
Even $5–10/day can tell you:
What people care about
What they ignore
What gets attention
Think of it this way:
👉 Spend a few dollars now
👉 Avoid wasting months writing the wrong SEO content
That’s a good trade.
What This Looks Like on Main Street
Let’s say you run a café.
You test:
“Best Coffee in Town”
“Quick Breakfast on Your Way to Work”
“Fresh Pastries Every Morning”
One clearly wins.
That’s not just an ad result.
That becomes:
Your homepage message
Your Google listing
Your next blog post
Your SEO focus
Now you’re not guessing.
You’re using real data.
Prompt of the Week
“Act as a marketing strategist for a local business.
Based on these ad results:
[paste impressions, clicks, headlines]
Tell me:
What customers care about most
What messaging is being ignored
3 SEO topics I should create content around
Keep it simple and practical.”
Keep Main Street Moving
If this gave you a new way to think about SEO (and not just “having a website”), send it to one other business owner.
Most people don’t need more tools.
They just need a better way to use what they already have.
— Ryan