Stop Letting AI Write Like a Robot
AI is everywhere. But here’s the catch: left unchecked, it will flatten your personality into generic copy that could belong to anyone.
That’s a problem. Customers know your voice. They can tell when something feels “off.” If your posts or emails start sounding like a robot, trust takes a hit.
So how do you keep AI useful without losing your identity? Three lessons worth knowing:
Teach AI Your Voice (Before It Teaches You Its)
Most people open ChatGPT and type something like:
“Write me a caption for Instagram.”
And it spits out something… fine. But also bland.
The better way: train AI to edit, not write.
Gather 3–5 posts, emails, or ads that sound the most like you.
Feed them in and ask AI to summarize your style in bullet points.
When you draft something new, say:
❝“Adjust this to match my style exactly. Explain what you changed.”
This keeps your voice front and center—and makes AI a junior editor instead of a ghostwriter.
Pick the Right Tool for the Job
Here’s how the current players stack up:
ChatGPT → The workhorse. Best for writing, captions, and keyword brainstorming.
Claude → Excellent for analysis (spreadsheets, reports, detailed reasoning), but weaker at marketing copy.
Grok → Solid and surprisingly fun voice. Great for brainstorming and quick ideas, but not as deep as ChatGPT yet.
Think of AI tools like your toolbox. You wouldn’t use a screwdriver as a hammer—the same goes here.
Adopt the MVP Mindset
Big ideas often get stuck on the shelf because we think they need to be perfect before launch. Enter the Minimum Viable Product (MVP).
The MVP mindset says: Build the simplest version, get it out fast, and see if people care.
Instead of ordering 100 shirts, test 10.
Instead of reprinting menus, try a new dish as a weekend special.
Instead of revamping your entire service package, pilot it with two clients.
AI makes MVPs even easier—you can spin up designs, copy, or websites in hours instead of weeks.
Try This Prompt
Want to keep AI writing in your voice?
“You are my brand voice editor. Here are three examples of how I write: [paste]. Summarize my style in bullet points. From now on, adjust any draft I give you to match this voice. Always explain what you changed and why.”
It’s simple, and it works.
Want More?
This week on the AI-Fueled Growth podcast, we dug even deeper into:
Why ChatGPT and Claude handle prompts so differently
How Zach uses AI to keep a brewery’s social voice consistent
Ryan’s late-night MVP experiment (five hours, fifty bucks, and a working prototype)
🎧 Listen here:
Final Word
AI is powerful—but only if you stay in charge.
Train it to protect your voice.
Use the right tool for the job.
Launch small, test fast, and improve.
That’s how you get the best of AI without losing what makes your business unique.