How to Pick the Right Strategy Before You Post Anything Else
If you’ve ever sat down to write a post and felt stuck, you’re not alone.
Most business owners jump straight into marketing tactics — posting, boosting, handing out flyers — without choosing a strategy first. And without a strategy, everything feels random.
Today’s issue is here to fix that.
This is the simplest way to pick the right strategy for your business and start generating better, more effective ideas with AI.
Let’s make this easier.
The Strategy Selector
Choose one of these three strategies for the next 30 days.
Not all three. One.
1. Reach Strategy
Choose this when you need more people to know you exist.
You may be here if:
Your posts don’t get many views
You’re new, or you’re expanding
Business feels slower and you need fresh eyes on what you offer
Reach is about visibility.
Tools that support it: Facebook Reels, collaborations, local events, short videos, simple giveaways.
2. Relationship Strategy
Choose this when you want more repeat customers.
You may be here if:
People buy once and disappear
You rely heavily on locals and regulars
You want customers to feel connected to you
Relationship is about trust and familiarity.
Tools that support it: email newsletters, behind-the-scenes posts, text updates, helpful tips related to your business.
3. Conversion Strategy
Choose this when you need browsers to finally take action.
You may be here if:
People look but don’t buy
You get questions but few purchases
You have plenty of traffic but not enough sales
Conversion is about clarity and offers.
Tools that support it: product highlights, testimonials, price breakdowns, “what to expect,” clear calls to action.
How to Choose Your Strategy (Fast)
Answer this one question:
“What’s the biggest thing holding my business back right now?”
“Not enough people know about us.” → Reach
“People know us, but they don’t stick around.” → Relationship
“People visit, but they don’t buy.” → Conversion
Don’t overthink it.
Pick the one that solves your biggest challenge.
For the next month, let everything you post match that strategy.
You’ll feel the difference fast.
Turn Your Strategy Into Actual Ideas (with AI)
Here’s the part everyone gets stuck on:
“Okay… but what do I post?”
Use AI to turn your strategy into simple, effective ideas.
Start with these prompts:
Prompt 1: Pick the Right Strategy
Copy/paste into ChatGPT:
Here’s my business, my customers, and what I want to improve. Which marketing strategy makes the most sense for me right now and why?
[Add your details]
This gives you clarity in under a minute.
Prompt 2: Generate Ideas That Match Your Strategy
I’m using a [Reach / Relationship / Conversion] strategy. Give me 10 post ideas that fit this strategy and make sense for a business like mine.
[Add your details]
No more random ideas.
Every idea lines up with the strategy you chose.
Prompt 3: Turn One Idea Into a Week of Posts
Take idea #3 and turn it into a week of simple posts. Keep it easy and consistent.
This is the key to staying consistent without burning out.
Deep Dive: Why Your Marketing Isn’t Working
If you want to go deeper on strategy, this week’s blog covers:
Why most business owners skip strategy
How that slows down your marketing
A practical way to lock in a direction you can stick to
We’re recording a quick screen-share session walking through exactly how to use AI to pick your strategy and generate ideas.
You’ll see the prompts in action.
Watch for that later this week.
Thanks for Reading
If this issue helped you, hit reply and tell me which strategy you’re choosing for the next 30 days. I’d love to hear it.
And if you know another business owner who could use this, feel free to forward it their way.