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- You don’t have a content problem. You have a consistency problem.
You don’t have a content problem. You have a consistency problem.
Your Brand Voice Is Disappearing—and AI Might Be the Reason
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When your content starts sounding a little “off,” it’s not because AI sucks.
It’s because AI doesn’t know you yet.
Most people prompt from scratch every time. They bounce between tools, try templates from strangers, and end up with content that feels stitched together from 5 different voices.
That’s the Frankenstein Effect.
And it’s why your brand doesn’t feel like your brand anymore.
Let’s fix that.
Start here:
✅ Pull up your best-performing emails, blogs, or posts
✅ Highlight a few paragraphs that feel the most like your real voice
✅ Then give this to ChatGPT:
“Here are a few content samples that match our brand tone and strategy. Based on these, how would you write a short email about [TOPIC]?”
You’ll get content that sounds more like you—because you gave it something real to learn from.
👉 I walk through this step-by-step here:
Avoid the Frankenstein Effect
Now let’s lock in your foundation.
Pull together the simple stuff:
A few sentences that define your voice (“We’re bold but not cocky. Conversational but not slangy.”)
Your top customer pain points
A few examples of content you never want to sound like
Then feed it into this:
“Act as a brand strategist. Based on the following voice notes and customer insights, create a 3-paragraph tone guide and 3 rules to keep our AI content consistent.”
👉 Full breakdown here:
Train Your AI Intern
Prompt of the Week
“Here are examples of our best content and brand notes. What are 3 rules we should use to keep all AI outputs aligned with our voice?”
Bonus: ask it to turn those into a checklist for your next blog or email.
Your Takeaway
AI isn’t ruining your content.
Randomness is.
When your voice slips, your trust slips.
But the fix is simple: show your AI who you are—then make it stick.
Try the prompt above with 2–3 content samples.
Or reply and send me a messy piece you’re frustrated with—I’ll help tighten it up, no strings.
Let’s Keep the Conversation Going
Want more tips, insights, and prompts?
📌 Follow me on X: @RTungseth
📌 Connect with me on LinkedIn: Ryan Tungseth
📌 Explore more blogs and resources: Growth Forge Studio
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