Hey —
Most businesses treat their Google Business Profile like a one-time task:
👉 Claim it
👉 Add hours
👉 Upload a few photos
And then…
They leave it alone.
Here’s the Problem
Your Google profile is often the first thing people see when they search:
“coffee near me”
“insurance agent in [town]”
“best lunch nearby”
Before your website…
Before your social media…
👉 They see that.
And if it’s outdated, generic, or unclear…
They move on.
Why This Matters More Than Your Website (Sometimes)
A lot of customers never even click your site.
They decide based on:
Your description
Your reviews
Your photos
Your posts
Your Google profile is your first impression.
The Missed Opportunity
Most profiles say things like:
“We are a family-owned business serving the community since 1987.”
That’s fine.
But it’s not what people are searching for.
Here’s the Better Approach
Use what we talked about last week:
👉 Real customer questions
👉 Ad data
👉 What actually gets clicks
And apply it directly to your Google profile.
3 Simple Ways to Improve Your Google Profile This Week
1. Rewrite Your Business Description Using Real Language
Instead of writing what you think sounds good…
Use what your customers already respond to.
Example (Insurance):
Instead of:
“We provide comprehensive insurance solutions…”
Try:
“Wondering why your home insurance went up? We help you understand your options and find a better rate—without the runaround.”
Try this:
“Act as a local SEO expert.
Here is my current Google Business description:
[paste it]
Here are real customer questions or ad headlines that performed well:
[paste them]
Rewrite my description using simple, clear language that matches how customers actually search.”
2. Turn Customer Questions Into Weekly Google Posts
Google lets you post updates.
Most people don’t use it.
That’s a mistake.
Every time a customer asks you something, that’s content.
Turn it into a short post.
Example (Café):
Customer asks:
“Do you have quick breakfast options?”
Post:
“Need a quick breakfast on your way to work? We’ve got fresh pastries and hot coffee ready every morning.”
That helps:
Customers
Google understand your business
Your visibility in local search
Try this:
“Turn this customer question into a short Google Business post:
[paste question]
Keep it friendly, clear, and under 100 words.
Make it sound like a real person, not marketing.”
3. Use Reviews to Improve Your SEO (Most Overlooked)
Your reviews are full of keywords.
You just didn’t write them.
Your customers did.
Look for patterns:
What do people mention?
What do they thank you for?
What words do they use?
That’s exactly how others will search.
Then reflect that language in:
Your description
Your posts
Your responses to reviews
Try this:
“Here are 10 of my recent customer reviews:
[paste them]
What words or phrases come up repeatedly?
How would a new customer likely search based on this?
Suggest 3 updates I should make to my Google Business Profile.”
What This Looks Like on Main Street
Let’s say you run a boutique.
Your ads show people respond to:
👉 “Affordable gifts under $25”
Now your Google profile includes:
A description mentioning “gifts under $25”
A post about “easy gift ideas”
Reviews that reinforce it
Now when someone searches:
👉 “gift ideas near me”
You’re more likely to show up.
Prompt of the Week
“Act as a local SEO strategist.
Based on this information:
My business type: [describe]
My best-performing ad messaging or customer questions: [paste]
Suggest:
A rewritten Google Business description
3 weekly post ideas
Key phrases I should naturally include
Keep everything simple and practical.”
The Big Idea
Your Google profile isn’t a listing.
👉 It’s a living piece of your marketing.
Update it like you would your front window.
Because for a lot of customers…
That’s exactly what it is.
Keep Main Street Moving
If this made you rethink your Google profile, send it to another business owner who set theirs up… and hasn’t touched it since.
That’s most people.
— Ryan