Hey Friends —
Most Main Street businesses treat SEO and ads like two separate things.
SEO is the “someday” plan.
Ads are the “I need customers now” plan.
That’s where things go sideways.
Because when they work together, they get a whole lot more powerful.
And that’s what this week is about.
Stop Posting and Forgetting (Here’s the Real Problem)
You’re already creating data.
Every:
Google search impression
Facebook ad
Website visit
Click (or lack of one)
…is telling you something.
But most businesses never use it.
They post.
They run ads.
They move on.
That’s the gap.
👉 Not effort.
👉 Not tools.
👉 Not even budget.
It’s refinement.
The “Refine” Stage
Here’s the breakdown of how we actually use AI as a strategy partner—not just a content writer:
Quick watch—this is how we diagnose what’s actually working and what’s leaking time or money.
The Big Idea: Ads Feed SEO (If You Let Them)
Here’s the part most people miss:
SEO takes time. Ads create immediate feedback.
If you connect the two, ads become your testing engine for SEO.
Instead of guessing what people search for…
You already know:
What headlines get clicks
What offers people respond to
What language actually connects
That’s SEO gold.
Practical Workflow: Turn Ad Data Into SEO Wins
Here’s a simple version you can actually use this week:
Step 1: Run a Simple Ad (Even Small Budget)
Doesn’t have to be fancy:
Promote a service
Share a product
Highlight a common customer question
Let it run long enough to gather data.
Step 2: Look for the Signal
You’re not looking for perfection. You’re looking for patterns:
High impressions, low clicks → messaging problem
Good clicks, no conversions → landing page problem
Strong response → that’s your SEO topic
Step 3: Use AI to Diagnose It
Paste your data into ChatGPT and ask:
“Here is my ad data (impressions, clicks, headline, audience). Based on this, what is likely causing low click-through rates? Give me 3 improved headline variations and explain why they would perform better.”
Step 4: Turn Winners Into SEO Content
Whatever gets clicks?
That becomes:
A blog post
A service page rewrite
A FAQ
A Google Business update
Now you’re not guessing keywords—you’re using real behavior.
Prompt of the Week: SEO from Real Customer Questions
Most of you already hear the same questions over and over.
Use that.
Copy and paste this:
“Act as an SEO strategist for a local business. Here are 5 real customer questions I get:
[paste questions]
Turn these into:
Blog post titles optimized for search
A simple outline for each post
Suggested keywords based on how a real customer would search
Keep the language simple and natural, not corporate.”
Bonus Prompt: Fix Your Landing Page Mismatch
If your ad gets clicks but no calls or sales, this is usually the issue.
“Here is my ad copy:
[paste ad]
Here is my landing page:
[paste page or describe it]
Identify where the messaging does not match.
Explain what a customer expects after clicking the ad and where the page falls short.
Then rewrite the page headline and first section to better match the ad.”
What This Looks Like in Real Life
Let’s say you run:
A boutique
A café
An insurance office
You run a simple ad.
One headline clearly wins.
That headline becomes:
Your homepage wording
Your next blog post
Your Google Business description
Now your SEO isn’t guesswork.
It’s proven.
The Part Most People Skip
AI can help you:
Analyze
Suggest
Rewrite
But it can’t decide.
That’s your job.
If something feels off… it probably is.
Your experience still matters more than the output.
Help Us Help You.
If this helped you think differently about SEO or ads, pass it along.
Forward it to one business owner who’s:
Spending money on ads
Trying to “figure out SEO”
Or just tired of guessing
That’s how this grows.
And if someone shared this with you:
No hype. Just practical systems that help real businesses run better.
— Ryan